enchantment

“It causes voluntary change of hearts and minds and therefore actions. It is more than manipulating people to help you get your way. It transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.The general idea is if you want to change the world, you have to get people on your side. And if you want to get people on your side, you have to delight them.”

Guy Kawasaki